Customer Utilization of Subscriptions
The number of files downloaded per subscription differs from customer to customer and is highly dependent on the type of subscription they have.
For the most part, the higher the allowed number of downloads in a subscription, the lower the utilization.
However, the lower download subs (like our 10 download per month products) have a much higher price per file so even though these subs have higher utilization, you will see higher royalties, on average, from those subscriptions.
There have been questions about how we calculate annual subscriptions and subscriptions where there are rollover downloads.
All subscriptions are calculated on a monthly basis – based on the monthly price paid for that subscription and the number of downloads made against it in that given month, including any rollover downloads.
This means if a subscription has a low utilization in a particular month it will result in a higher price per file for those files in that month. In a subsequent month the roll over could lead to a high utilization and a lower price per file for those files.