Diluting the effectiveness of your plan. If you put too much detail into your plan, you run the risk of overburdening anybody who reads it with irrelevant, obscuring details. A plan isn’t supposed to be a potboiler, but it should tell a story—the story of your business. Therefore, it should be as easy as possible to read. That means keeping technical jargon under control and making it readable in one sitting.
Explain any terms that may be unfamiliar to a reader who’s not an expert on your industry. And never make the mistake of trying to overawe a reader with your expertise. There’s a good chance someone reading your plan will know more than you do. If you come across as an overblown pretender, you can bet your plan will get short shrift.
It’s easy to believe that a longer, more detailed plan is always better than a short, concise one. But financiers and others to whom you may send your plan are busy people. They don't have time to plow through an inches-thick plan and may in fact be put off by its imposing appearance. Better to keep it to a couple dozen pages and stick to the truly important material.
Diluting the effectiveness of your plan. If you put too much detail into your plan, you run the risk of overburdening anybody who reads it with irrelevant, obscuring details. A plan isn’t supposed to be a potboiler, but it should tell a story—the story of your business. Therefore, it should be as easy as possible to read. That means keeping technical jargon under control and making it readable in one sitting.Explain any terms that may be unfamiliar to a reader who’s not an expert on your industry. And never make the mistake of trying to overawe a reader with your expertise. There’s a good chance someone reading your plan will know more than you do. If you come across as an overblown pretender, you can bet your plan will get short shrift.It’s easy to believe that a longer, more detailed plan is always better than a short, concise one. But financiers and others to whom you may send your plan are busy people. They don't have time to plow through an inches-thick plan and may in fact be put off by its imposing appearance. Better to keep it to a couple dozen pages and stick to the truly important material.
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