The second process of the BSC enables managers to ensure that the strategy of the business has been understood
from all the levels of the business. Specifically this process offers an efficient structure by which managers can
disseminate the long-term vision and strategy of the business to all employees by communicating the strategy
and allowing it to be aligned with personal goals (Kaplan and Norton, 1996b). Moreover the long-term strategic
goals have to be aligned not only with the departmental goals but also with the individual goals, which
subsequently should be aligned to each other for realizing the long-term goals (Sinha, 2006). In order to link the
strategy of the business with the individual performances of the employees, this process offers three activities:
communicating and educating, setting goals and linking rewards to performance measures (Kaplan and Norton,
1996b).
Business planning process