The gold standard classic watch from Jaeger-LeCoultre is the art deco era Reverso. Made entirely in-house these relatively affordable luxury watches are distinctive classic that no one else makes. The Reverso name comes from the fact that the case can flip around – which is something that no one else has seemed to do properly, even though Jaeger’s patent on the concept ran out years ago. This is a great way of having a brand piece in both quality and design.