Computer technology has become a significant part of life for many people.
Because of this, undergraduate students should prepare themselves to learn this
technology in order to meet the needs of the workplace. Incorporating computer and
related technology into the curriculum has been a challenging task for many educators.
The primary purpose of this study was to investigate faculty perceptions of the computer
competency and information technology literacy skills of undergraduate students in the
Department of Marketing in selected universities in Thailand. The second purpose was to
examine the perceived level of computer and information technology literacy needed for
success in the workplace. The last purpose was to compare the level of perceived
computer competencies and information literacy skills students had when they entered
and when they graduated from the universities. The study was conducted in the 2007
academic year in six selected universities in Thailand. Six research questions were
proposed. Three hypotheses were constructed to correspond to the purpose of the
research study. Fifty-six faculty members in the Department of Marketing from six
selected universities in Thailand were surveyed to obtain their demographics profiles, the
perceived computer competency and information literacy skills of the undergraduate