3. How can customers be tiered in terms of profitability? Enterprise software that links company information such as perceptual, usage, and financial data will be invaluable for companies that want to segment customers on the basis of profitability. Companies would likely need to identify three or four profitability segments or tiers and then make choices about how to serve them differentially to reflect their lifetime profit contributions to the company. At times, this segmentation may reveal one or more segments that are not profitable to the company and therefore need to be examined for ways to deliver service to them