The brand grew in popularity in the 1970s and beyond, through collaborations with noted fashion designers, including Dolce & Gabbana,[2] Versace, & Azzedine Alaïa.[3] Sergio Rossi shoes became a mainstay at the Milan fashion shows. Sergio Rossi’s early advertising campaigns were greatly inspired by the work of Helmut Newton, using low-angled shots to highlight the length of the legs and body, and focusing on the height and shape of the heel.