Theoretical sensitivity: "to enter the research setting with as few predetermined ideas possible to remain sensitive to the data by being able to record events and detect happenings without first having them filtered through and squared with pre-existing and biases" (Glaser, 1978, pp. 2 3). This is similar to the approach taken when using ethnomethodology Theoretical sam Studies have an emergent design, in that the collection of lead data to hunches and hypotheses that inform what data should be collected next, ie,"sampling on the basis of emerging concepts, with the aim being able to explore the dimensiona range or varied conditions along which the properties of concepts vary (Strauss & Corbin 1998, p. 73). This is clearly antithetical to experimental research where the procedures data collection and a need to be established at the outset. For example, Schraw colleagues reported that in their study, "participants during Phase were selected ran domly participants in Phases 2 4 were selected sampling" (2007, p. 14)