We believe in a better fashion future – one where you don’t have to choose between something that looks good and something that does good too. That’s what H&M Conscious is all about – it’s our plan for making fashion sustainable and sustainability fashionable.
To do this, we have to run our company in a way that’s good for people, the environment and our business. That’s where our seven commitments come in. We’ve sorted hundreds of actions under each of these commitments – what we call Conscious Actions – and they help us create a better fashion future.