In a quest to continually reduce inventory to the barest minimum, retailers have become highly dependent on the accuracy of their predictive sales modelling and, some argue, have convinced themselves that they have higher availability than is actually the case. Most will state that it is in the region of 95-97 per cent, but consumer experience on the high street indicates that it is often much lower in reality, with a predictable impact on their satisfaction.
Gartner G2's Davison says: "Sainsbury's, like others, has almost given up on sales-based ordering. Along with other retailers, it has convinced itself that it has higher availability than it actually has.
"You only have to look at the surveys to appreciate that customers are not satisfied with the availability that they are getting across the board. It is a question of going back to basics for retailers."
In a quest to continually reduce inventory to the barest minimum, retailers have become highly dependent on the accuracy of their predictive sales modelling and, some argue, have convinced themselves that they have higher availability than is actually the case. Most will state that it is in the region of 95-97 per cent, but consumer experience on the high street indicates that it is often much lower in reality, with a predictable impact on their satisfaction.
Gartner G2's Davison says: "Sainsbury's, like others, has almost given up on sales-based ordering. Along with other retailers, it has convinced itself that it has higher availability than it actually has.
"You only have to look at the surveys to appreciate that customers are not satisfied with the availability that they are getting across the board. It is a question of going back to basics for retailers."
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