The structural model shown in Figure 1 depicts OLS is linked to process, market, and
information strategy as conceptualized by Bowersox and Daugherty (1987). Also, this
model shows the link between OLS and company/division competitive responsiveness.
In this conceptualization, we emphasize that the hypothesized effect on competitive
responsiveness is through logistic coordination and CSE. Therefore, we offer the
following hypotheses: