To celebrate success the village hosts a three-day festival every January. Streets are illuminated by lanterns, while hundreds of umbrellas are hung from the rafters and beams of houses and shops. Bands play, while villagers compete to design the year’s most attractive umbrella. Concerts, a food festival and beauty contest all compete for the attention of the audience, a mix of both tourists and residents, Who gather here to celebrate Borsang’s innovative handicraft skills.