TRENDS
Drinking milk products are a necessity for all ages and genders. Originally, the perception was
that milk was for children only, but over time this has faded out and instead, it is recognised
that drinking milk products provide benefits to small children right up to the elderly. In
particular, elderly people need more calcium to build stronger bones. Therefore, drinking milk
products continues to see a positive performance. Manufacturers should be precise in their
products’ positioning, and implement aggressive promotions and advertising to capture
particular groups to ensure drinking milk grows at a much higher rate in the future.