Those who suffer from chronically chapped lips have relied on the brand for decades, and there's no secret why: the thick petrolatum formula does a number soothing dry, chapped anythings—elbows, knees, heels, and especially lips. And this adorable pink vintage tin stays true to its name, keeping lips crazy soft and conditioned every time you smear it on. The upgraded formula is spiked with titanium dioxide for added protection and moisturization, so lips stay supple, longer. Which also means less dipping your fingers into the messy pot to reapply, and for that we are grateful. It doesn't do much in the color department, despite the bright pink you see in the pot. But it does provide a healthy sheen, which lasts a good couple of hours and stays put through mealtim