As Walt Disney is focused on getting the mass population involved, the pricing is kept keeping the middle class in mind. Disney wants all kids and their parents to have their merchandise. Thus these products are priced such that the middle class too can enjoy them. The tickets of Disneyland, though not cheap, are certainly not that high priced that you cant visit them frequently. It is quite common to note that several families visit Disney land many times in their lives to enjoy the park.