1. Introduction
Collaborative consumption, an economy system that reinvent traditional market behavior such as
renting, lending, swapping, sharing, bartering, gifting through technology [1], is coming to Jakarta, a very
crowded center of economy city with 9.9 million citizens (it increases to 11.5 million citizens at work
hours) [2]. Urbanization and intercity commuting are the main factors of this problem. Urbanization is one
of the key development factors of collaborative consumption beside consumerization of digital
1. IntroductionCollaborative consumption, an economy system that reinvent traditional market behavior such asrenting, lending, swapping, sharing, bartering, gifting through technology [1], is coming to Jakarta, a verycrowded center of economy city with 9.9 million citizens (it increases to 11.5 million citizens at workhours) [2]. Urbanization and intercity commuting are the main factors of this problem. Urbanization is oneof the key development factors of collaborative consumption beside consumerization of digital
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