Consumer behavior in the coffee shop industry
Consumer behavior is an interest topic that a business studier and marketer will always use to
research and analyze, because, when the marketers know the consumer behavior of their
products, the marketers will easily to get their sales. However, in the assignment shows that
an issue on the consumer behavior on purchasing coffee and ask for a research that why
people willing to pay more for Coffee Bean coffee than a normal coffee shop. It is interest on
this research since not much people will notice about this issue as well as discuss for finding
the reason why. Essentially, there have several things that will need to notice and research.
Due to those important issues that will found out and searching out the reasons of the
consumer behavior on selecting coffee shop.