Amongthe leading participants in the construction of this concept is Men’s Healthmagazine.
In this article, six issues of Men’s Health (June-December 2000) are critically analyzed
to reveal the ideological assumptions on which the discourse of the magazine is
based. Evidence is presented that suggests that Men’s Health magazine, while giving
abundant health advice, does so in a way that reproduces a type of hegemonic masculinity
associated not with health but with a variety of negative health behaviors.