This study seeks to identify strategies to increase racial diversity in the International Facility Management Association (IFMA) Accredited Degree Programs (ADPs). An action research design was utilized to reflect on the authors’ combined 40 years of experience in coordinating recruitment and retention efforts at the university level. Effective strategies are presented supported by literature that could attract Blacks and other minorities into IFMA ADPs. The American College Testing (ACT) found that only 54% of 2012/2013 high school graduates took qualifying exams. This limits the eligible pool of qualified candidates into facility management degree programs, especially minorities. If racial and gender diversity is an institutional objective, clever strategies are necessary to attract minorities into colleges and universities. This study addresses the following questions: a) What is the institution’s mission in relation to diversity? b) What targeted outreach strategies work? c) Can race-base admission be overcome? d) What is an appropriate message to potential recruits? Strategies to increase racial diversity in IFMA ADPs include recruiting high school graduates from the desired representative student demographic, organize and/or attend career fairs and/or college tours, summer camps, statewide high school scholars, community colleges, and university change of majors.
This study seeks to identify strategies to increase racial diversity in the International Facility Management Association (IFMA) Accredited Degree Programs (ADPs). An action research design was utilized to reflect on the authors’ combined 40 years of experience in coordinating recruitment and retention efforts at the university level. Effective strategies are presented supported by literature that could attract Blacks and other minorities into IFMA ADPs. The American College Testing (ACT) found that only 54% of 2012/2013 high school graduates took qualifying exams. This limits the eligible pool of qualified candidates into facility management degree programs, especially minorities. If racial and gender diversity is an institutional objective, clever strategies are necessary to attract minorities into colleges and universities. This study addresses the following questions: a) What is the institution’s mission in relation to diversity? b) What targeted outreach strategies work? c) Can race-base admission be overcome? d) What is an appropriate message to potential recruits? Strategies to increase racial diversity in IFMA ADPs include recruiting high school graduates from the desired representative student demographic, organize and/or attend career fairs and/or college tours, summer camps, statewide high school scholars, community colleges, and university change of majors.
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