although coca-cola still denies most of the allegations the reputational damage experienced after the controversy in lndia pushed coca-cola to take damage-control measures those measures at first consisted of statements to confirm coca-cola integrity for example coca-cola dedicated a page in the corporate responsibility review of 2006 to address the controversy. the statement consisted mainly of providing informatinn supporting its good practices and water management of its operations in lndia but this statement did little to combat the declining sales and increasing losses exceeding investments