of each item for all constructs in the model (Chin, 1998; Go¨ tzet al., 2009). The results (see Table 2) show that all measurement items are significant at p<0.001.Keeping in context the PLS characteristics of consistency at large which suggests having moreindicator items, we followed the recommendations in Henseler et al. (2009) to keep items that havefactor loading of less than 0.7 but above 0.4 for analysis of the model.
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