You much know your customer are?
-My Customer is young employees and the elderly
How to attract more new customers?
-Format of shop; Store format
-Product Focus Advertising
-Excellent staff.
-We are located in easy to find or in town
- There are other menu; snacks breakfast lunch dinner Ice cream and dessert.
How to keep customer relations and increase sales?
- Excellent staff.
- The taste of coffee is satisfied customers.
- The atmosphere in the shop look good.
- Impress your customers get the service from the first.
Where and How to sell your products?
- In places with a lot of prospective customers; near the University ,near the Company , a place where there are fewer competitors or where it is popular.
- In the medium to low price but do not loss
- Sold at prices that customers are buying.
S tudents are asked to have some creative ideas particularly in terms of ..
1. Your general strategy and competitive advantages for your business
My general Strategy
- manage strategically ; SWOT Analysis
- Human resources management; training employees on a regular basis, alignment to suit the job.
- Financial management; the raw material for maximum performance, budgeting carefully
Competitive Advantages for your business
- The price is that anyone can buy.
- Located in the popular, Find easy-to-store, shop with a distinctive identity.
- A trade mark which is unique.
2.The improvement of customer service and customer satisfaction
In Service
- training every week
- activation function of employees welfare satisfying to jobs, such as a bonus for outstanding employees, take trips abroad for jobs that never absent within the 1 years Etc.
- the attentive staff thoroughly Allow employees to work and feel comfortable Don't tense
- train service employees love truly
- training the staff friendly to customers
3.The development of competitive products and pricing strategies,
- Creative coffee menu and food general new always
- services do membership card of the store
- customer belong to pay the price of the cheaper members general customers
- when your birthday trade members would discount more 50%
- get outside services such as wedding party reunion, etc.
- when the price of goods during festivals to get new customers
4.Distributional channel and global opportunities
People in this popular internet widely, especially among teenagers and young people as a way to earn money from all over the world.
Distribution channel./Place I chose
- Advertising through online media or not specifically referred to domestic customers. Foreign customers may be interested Maud was chewy and satisfying as Facebook IG twitter line etc.
- advertising through radio Master Prof paradigm
- publicity department store
- stick flyers in places that have been popular.
5.The promotion of your products, brands, and your business
-Discount rates during the Festival.
- The gift distribution for the customer member
- Packets distributed free samples for new customers.
- Add menu free for old customers.
- Make an interesting pair menu