The governance of Chinese tourists underscores the centrality of mobility as a key social analytic in experiences of modernity in China today, where tourism becomes a justification for social engineering. Through public “shaming” visàvis an online competition for the worst cases of tourist behavior and rolling out blanket guidelines to be enforced by profit-driven operators within the tourism industry itself, China’s campaign for civilized tourism illuminates how the politics of difference are unavoidably entangled in the morality of mobility. Tourists are not exempt from these debates, and the guidelines for tourist behavior issued by the Chinese government clearly demonstrated that, at least in some opinions, certain people needed to work harder at being leisurely in just the right ways.