I prefer no name more than brand name.
It was initially promoted as "basic products in plain packaging at down-to-earth everyday low prices", No Name promised savings of between 10 and 40 percent over national brands.
But most No Name items continued to be everyday products, with the brand promoted as "a sensible solution to rising prices." [ 10 ] By the end of the decade there were more than 1,800 No Name products available.
"I happened to come along at a time when the national brands had prostituted the quality of their products. It is so easy to produce products that are superior to almost every national brand."