Visa Incorporation is global payments technology organization that connects consumers, businesses, financial institutions and governments. Visa product is credit card and payment system. Diversity of employees is one thing that made Visa success. Important way that made visa has good performance employees is Scharf will get high skill, high ability and special characteristic from other company. Strength of Visa is Finances,Size and Partnerships. Weakness of Visa is China, Antitrust lawsuit and U.S. debit cards. Opportunities of Visa is Visa Europe, Mobile and electronic payments and Prepaid cards. Threats of Visa is Dodd-Frank, Visa Europe and Identity theft. Visa should to change weakness of their company. For example Visa should to expand Visa market in China. And Visa should to reduce threats inside company. For example Visa should to reduce Identity theft because this threat is particularly great for Visa.