Summary
The cosmetics market in Thailand is highly competitive. Most international manufacturers and suppliers of
cosmetic products are represented in Thailand. All of them invest heavily on promotional campaigns as a
way to retain their share of the market and to stimulate the industry. The structure of the market is
comprised of four highly competitive sectors: hair care, make-up, skin care and perfume. Cosmetic
products from the US lead the import market with 22 percent. Perfume products from France dominate
import market with 52 percent share. Channels of distribution for cosmetic products include direct sales,
counter sales at department stores and hanging sales at specialty stores. The importation and marketing
of cosmetic products is controlled by the Food and Drug Administration Office of the Ministry of Public
Health. Approval by this office is required prior to the importation of all cosmetic products.