Lucozade Sport Hydro Active takes a slant on the Lucozade Sport values but with more focus on exercise benefits rather than sporting performance. Exercisers or those with active lifestyles, want a brand that is spirited and alive and in line with their perspective on exercise - that it is a means to feeling and looking great and a key part of an active lifestyle. Hydro Active is a forward-thinking brand, meeting the expectation and values of its target audience.
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