Hypothesis 1: SOCIAL STORE IDENTITY positively influences affective store image perceptions.
Hypothesis 2: SOCIAL STORE IDENTITY positively influences functional store image perceptions in terms of (a) employee, (b) merchandise,and (c) price perceptions.
Hypothesis 3: SOCIAL STORE IDENTITY positively influences approach attitudes.
Hypothesis 4: SOCIAL STORE IDENTITY positively influences approach behaviors.
Hypothesis 5: Affective store image perceptions positively
influence (a) approach attitudes and (b)approach behaviors.
Hypothesis 6: Functional store image perceptions positively
influence (a) approach attitudes and (b)approach behaviors.
Hypothesis 7: Approach attitudes positively influence approach behaviors.