Times Square is the world’s most visited tourist attraction. The bright lights and big city feel of this commercial intersection have iconified this spot as “The Crossroad of the World.” Today, Times Square is a major center of the world’s entertainment industry. The annual New Year’s Eve ball drop, which began in 1907, has been a staple of the square’s allure. The shopping, entertainment and plethora of restaurants offer many activities and options for every type of visitor. It’s an area not to be missed on a trip to New York City.