Sometimes the best position is simply the one that is open. Gor example,if you're planning to launch a new barbeque sauce and the competitors are all priced about the same, That tells you the best position for your new product may be premium priced. If lots of people are buying barbeque sauce , Some of them are likely to pay an extra dollar for a better sauce. That extra dollar will cover your extra costs and give you a nicer profit margin. Plus when you launch,your unique selling proposition(USP) is easy and compelling "Treat yourself to the BEST"