We empirically test our hypotheses using structural equation modeling. Such an
investigation would go a long way in corroborating the assertion that supply-chain
management requires a fundamental shift in orientation from an internal, productionoriented
mindset to an external, customer-oriented mindset (e.g. Gulati, 2007; Jacques,
2007). Furthermore, it would lend credence to the view that in order to maintain
strategic viability and vitality, supply-chain partners must continually develop and
leverage the capabilities necessary for creating and delivering value to customers
(e.g. Christensen and Bower, 1996; Day, 1994; Kahn et al., 2006).