4 factors that make a powerful visual
4 factors that make a powerful visual
In partnership with iStock by Getty Images
Photo credit: Colin Anderson, 84662473
We’re living in a visual world, and becoming far more fluent in the language of pictures. With an avalanche of images coming at us every day on screen and yes, still in print, the question on everyone’s minds is: how to stand out?
The average viewer has become savvier about fresh design trends, sensitive to played out styles and digital manipulation, and thus ever more highly attuned to who the imagery-makers, -takers, and -fakers are. Bold, unique content is king, and those who incorporate it in their projects and stories are far more likely to see higher engagement with their audience.
Here on the Getty Images Creative Research team, our job is to figure out which images are resonating with people and why, and then to work with our talented, global team of contributors, art directors, and editors to continue to create the visuals of tomorrow.
So which pictures are packing the most powerful punch? We’re finding that the most resonant images make use of the four “I’s”: