Sitting at the center of the action for a given journey is new type of leader the journey product manager. People in this role(more commonly called “solution managers” “experience managers” or segment managers) are the journey’s economic and creative stewards. They have ultimate accountability for its business performance managing it as they would any product.And like other product managers,they are judged according to how well they meet an array of product-specific measures,including journey ROI (see the sidebar “Holding Journey Managers Accountable)