World Tourism Organization (1985) defines cultural tourism as the movements of persons for essentially cultural motivations such as study tours, performing arts and cultural tours; travel to festivals and other related events. Essentially, cultural tourism is based on the mosaic of places, traditions, art forms, celebrations and experiences that portray one’s nation and its people. Cultural tourism is an important way to celebrate, preserve and promote a state's unique heritage, increase opportunities for artists, promote public arts participation and boost economic development. Heritage tourism can be classified as a subclass of cultural tourism. Both cultural and heritage tourism have become a growing segment of the tourism marketplace. Cultural tourists appear to be motivated for different reasons than do traditional tourists.