Chloé uses a host of adjectives and verbs to describe a “Chloé Girl,” ranging from elusive and captivating to bold and kicking, but above all “needs no logo.” Just as the brand defines its target consumers, its philosophy emphasizes individuality, especially in the handbag space, which is cluttered by other luxury brands designing pieces that have a similar, often indistinguishable, shape.
Chloé uses a host of adjectives and verbs to describe a “Chloé Girl,” ranging from elusive and captivating to bold and kicking, but above all “needs no logo.” Just as the brand defines its target consumers, its philosophy emphasizes individuality, especially in the handbag space, which is cluttered by other luxury brands designing pieces that have a similar, often indistinguishable, shape.
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