It is not just "new" media. The Washington Post plans to run native advertising not only on its website but in the print edition as well, according to Ad Age "The ad units on offer include one the Post calls an 'agenda setter,' wrapped around a portion of the front page and featuring both display advertising and copy resembling editorial content. "Post chief revenue officer Kevin Gentzal explained that this was "to create experiences for brands in places in the printed pages where was not formerly advertising.