Use Time-Sensitive Vocabulary to Increase Urgency
Certain time-related words and phrases inspire action, such as “now,”
“today,” “before the deadline passes,” “right away,” “time is of the
essence,” and “by the end of business today” (or “in an hour,” or by any
other specified deadline). This time-sensitive vocabulary creates a sense
of urgency while maintaining a professional, business-like tone.
While the above and similar phrases create a sense of timeliness, try
to avoid the clichéd generic phrase “as soon as possible” (or its abbreviation,
ASAP). It is ineffective. Instead, integrate the effective words and
phrases listed above into the content of your communications. Consider
the following examples: