Word of mouth (WOM) is communication about products and services between people who are perceived to be independent of the company providing the product or service, in a medium perceived to be independent of the company (Silverman, 2001, p. 25).
Word of mouth (WOM) is communication about products and services between people who are perceived tobe independent of the company providing the product or service, in a medium perceived to be independent of thecompany (Silverman, 2001, p. 25).