David founded Rockwell Group in 1984. Over the past 30 years, Rockwell Group has carved out a unique role encompassing multiple ideas, design styles, clients and project types. Inspired by theater, technology, and high-end craft, the firm creates a unique narrative for each project, ranging from restaurants, hotels, airport terminals, and hospitals, to festivals, museum exhibitions, and Broadway sets.[2] A strong commitment to explore and experiment resulted in the formation of the LAB at Rockwell Group, a design innovation studio that blends technology, architecture, strategy, and storytelling.