Another rep from a different label revealed that the company receives at least five or more calls from companies that specialize in sajaegi when their idols release a new album. The rep said, "We get a lot of offers from viral marketing or sajaegi companies. They say that they will keep the song on top for a week while listing prices for that offer. When there is an album release, we receive at least five to ten calls."
The two groups that are under suspicion of sajaegi are rumored to be BTOB and iKON as the news reports' use of blurred album covers and artist IDs in the URL are similar to those of the aforementioned groups. However, fans are furiously refuting the claims on Twitter, claiming that the reports are making false accusations without definite proof.
Following the news broadcast, the topic of 'sajaegi' trended worldwide on Twitter.