STRATEGIC CHANGE INCIDENTS
GO FORWARD AIRLINE
A major airline had experienced a decade of rough turbulence,including two bouts of bankruptcy protection, 10 managing directors, and morale so low that employees
had removed company logos from their uniforms out of embarrassment. Service was terrible, and the airplanes rarely arrived or left the terminal on time. This was costing the airline significant amounts of money in passenger layovers. Managers were paralyzed by anxiety, and many had been with the firm so long that they didn’t know how to set strategic goals that worked. One-fifth of all flights were losing money, and the company overall was near financial collapse (just three months to defaulting on payroll obligations). You and the newly hired managing director must get employees to quickly improve operational efficiency and customer service. What actions would you take to bring about these changes in time?
Question ?
Each team will diagnose its assigned scenario todetermine the most appropriate set of change management practices. Where appropriate, these
practices should