The Spanish and European commitment to growth based on knowledge,
innovation, improvement of the productivity and sustainability of the
economy will set up a new reference framework for the sector. The valuecreation
culture needs to be fully integrated into its own transformation,
giving it the chance of making a definitive contribution to economic
modernisation and social well-being.
In short, tourism is a mainstay of Spain’s economic and social development.
It needs to renew its growth patterns to ensure and maximise its
contribution to social well-being, leading the new tourism era defined by
technological change, environmental responsibility and the demands of the
new society.