Another important difference between the points of view is the level of subjectivity or objectivity they create. Sometimes, it’s important not to be too friendly and informal. The first-person point of view may make the reader feel close to the writer, but the first-person point of view is a personal point of view. It is therefore subjective. Ideas often carry more weight if they are presented is an objective way. An objective person is outside the action; he or she is not personally involved. Therefore, his or her ideas are more likely to be fair to everyone. But someone involved in the action is subjective and therefore affected by the situation. His or her ideas may be based on personal feelings and desires and may be limited by what he or she was able to see.