That is correct. The reason to this is because we cut out all the mobile app traffic on Nov 27 as they did not lead to any conversions. From Nov 14-Nov 24 there were no conversions from the display campaign. Please refer to the attached file. So we decided to cut out the mobile apps traffic to get you on better places where you can convert better. However, the cost per click is higher on regular sites compared to mobile apps where the clicks are quite cheap but the quality is higher generally (on regular sites).
So you can see the traffic decrease on Nov 27 but the conversions increasing as we try to get you more higher quality traffic. We have been adding more and more quality sites so let's see in the next two weeks what kind of response this will give us. Again, we can always revert to the mobile apps traffic again if you want but felt that it would be better to focus on more higher quality source traffic.