Community Marketing, Inc. has conducted tourism market research
surveys and focus groups for the gay and lesbian travel market segment. Results show that the
gay and lesbian community has more disposable income and a greater propensity for travel than
the national average. In addition, online research conducted by CMI from 2001-2003 offers
significant insights into travel motivations for gay and lesbian travelers. Analysis of this data
reveals specific trends for this demographic, such as frequency of travel, duration of travel,
preferred destinations, and preferred mode of transportation. These trends indicate significant
opportunities for travel and hospitality suppliers, destination marketers and managers, and other
firms interested in reaching this market segment