As your business grows, you should keep adding more chapters to your business story. Not only will this kill the boredom of having to tell the same old story again and again, but it also keeps your audience updated on the changes that are taking place within your brand.
Storytelling is a great way to make an emotional connect with your audience which is so crucial for a long-term relationship. Since stories make your audience become a part of your experiences, they can associate themselves more closely with your brand and this is the power of storytelling.