outcomes (e.g. Meyers-Levy & Maheswaran, 1992). However, this comparative feedback
is often mixed: the chosen option performs better than alternative(s) in some aspects but
worse in others. Sometimes, individuals’ motives to improve their future decisions could
drive them to focus on unfavourable comparisons, leading to an overly negative perception
of their choices (Meyvis & Cooke, 2004). Regret and CFT might arise from a perception of
a better alternative or even an imaginary superior one. Hence, the attainable level of
satisfaction with the dwelling may drop.