Student demonstrations of learning reflect who they are as individuals, who they are as creators, and who they are as learners. Differentiating by product means offering options for how students will express their understanding of the target learning goals and objectives. Allowing students to choose from several options empowers them and increases their motivation and engagement. And because numerous studies have shown a positive correlation between student engagement, appropriate academic activities, and high achievement, differentiating by product often translates to improved student achievement