2. Distributor/Whole sale - Upside, both distributor and wholesaler would work with us to establish, and build the Brand, they have customer base in place and often well-established business relationships with major retail chains, health stores, restaurants, gas stations etc. Supply chain in place, sales staff and marketing and sales strategies. Foremost, they have direct connects to get product listed with the retail stores. Downside, both distributors and wholesalers will require brand, or marketing support in order to carry and distribute a product, for allowing them to provide retailers with what marketing, promotional and POS materials that is required by the different retailers. It is often required for distributors to co-op and support retailers marketing campaigns, to build brand awareness. This could be co-funding marketing campaign, providing marketing, promotional and POS materials, product for sampling, giveaways etc.