For some critics, however, any such efforts seemingly amounted to a sell-out, a naïve capitulation of social theory and social spaces to the ever-encroaching forces of economic logic, which in turn would only overwhelm and further marginalize anything that was distinctively “social” (Fine 2001, Somers 2008). But social theory is not so fragile, economic theory is not so robust, and some form of mutual exchange is needed for sensible resolutions to be crafted in all realms of life, especially those where the topics of debate are inherently contentious.5 To be politically useful, concepts do not have to meet standards of academic purity. Rather, they need to generate productive debate within and across constituent groups, debates that should include highlighting the limits of those concepts. And while deploying different terminology is surely an insufficient lever of policy change, it is a necessary one (as every national election and marketing campaign attests), even as the use of particular concepts themselves must be adjusted with evolving circumstances and shifting audiences.